The ParadropVR City Flyer, an innovative immersive attraction, has been shortlisted for the Best Leisure Concept in the 2019 MAPIC Awards.

The MAPIC Awards recognise and reward the most pioneering and best retailers and projects within the retail real estate industry.

The ParadropVR City Flyer was developed by Frontgrid Ltd, as a means of giving leading retail and leisure destinations a revenue and footfall increase, by proving them with a unique, fun and memorable shareworthy experience to guests.

The world’s first ParadropVR City Flyer attraction opened this year at King Power Mahanakhon in Bangkok in July. Taking visitors on an immersive journey flying over the most exciting cities in the world in a virtual reality game, the attraction has received outstanding feedback from visitors.

The MAPIC awards’ panel consists of leading experts from the retail real estate industry. The experts recently met in Paris to review entries and shortlist the finalists.

Talking about the decision to shortlist the ParadropVR City Flyer for the awards, Matt Wells, CEO of Frontgrid Ltd, said: “We’re delighted that ParadropVR City Flyer has been selected as a finalist for Leisure Concept of the Year in the 2019 MAPIC Awards. Our first installation at King Power Mahanakhon has been a resounding success, both in terms of guest satisfaction and initial results.”

“As a premium, interactive experience with great pulling power, ParadropVR City Flyer has huge potential to help leisure and retail destinations attract new visitors by offering a unique, innovative and highly shareable experience to guests. It’s great to see innovation in this sector being recognised – I hope the MAPIC judges and delegates vote for ParadropVR City Flyer when the final judging takes place!” Wells added.

Marc Begassat, managing director at King Power Mahanakhon, said: “We are truly delighted to be the first in the world to offer this unique experience at our iconic landmark destination.

“Mahanakhon SkyRides adds a new element of adventure and excitement that complements the range of premium leisure and retail activities at King Power Mahanakhon.”