The ParadropVR City Flyer, an innovative immersive attraction, has been shortlisted for the Best Leisure Concept in the 2019 MAPIC Awards.

The MAPIC Awards recognise and reward the most pioneering and best retailers and projects within the retail real estate industry.

The ParadropVR City Flyer was developed by Frontgrid Ltd, as a means of giving leading retail and leisure destinations a revenue and footfall increase, by proving them with a unique, fun and memorable shareworthy experience to guests.

The world’s first ParadropVR City Flyer attraction opened this year at King Power Mahanakhon in Bangkok in July. Taking visitors on an immersive journey flying over the most exciting cities in the world in a virtual reality game, the attraction has received outstanding feedback from visitors.

The MAPIC awards’ panel consists of leading experts from the retail real estate industry. The experts recently met in Paris to review entries and shortlist the finalists.

Talking about the decision to shortlist the ParadropVR City Flyer for the awards, Matt Wells, CEO of Frontgrid Ltd, said: “We’re delighted that ParadropVR City Flyer has been selected as a finalist for Leisure Concept of the Year in the 2019 MAPIC Awards. Our first installation at King Power Mahanakhon has been a resounding success, both in terms of guest satisfaction and initial results.”

“As a premium, interactive experience with great pulling power, ParadropVR City Flyer has huge potential to help leisure and retail destinations attract new visitors by offering a unique, innovative and highly shareable experience to guests. It’s great to see innovation in this sector being recognised – I hope the MAPIC judges and delegates vote for ParadropVR City Flyer when the final judging takes place!” Wells added.

Marc Begassat, managing director at King Power Mahanakhon, said: “We are truly delighted to be the first in the world to offer this unique experience at our iconic landmark destination.

“Mahanakhon SkyRides adds a new element of adventure and excitement that complements the range of premium leisure and retail activities at King Power Mahanakhon.”



Frontgrid, a global adventure leisure and entertainment specialist, has announced it will be showcasing its new ParadropVR City Flyer attraction at this year’s IAAPA Europe Expo in Paris from September 17 – 19.

The ParadropVR City Flyer is a virtual reality game designed at helping destination-based attractions engage and entertain visitors. By combining self-controlled flight with free roam virtual reality content, riders of the new attraction are put at the heart of an immersive adventure.

With the City Flyer, guests fly across a 4km stretch of the operators’ choice, past well-known landmarks and features. The attraction provides a realistic flying sensation, with audio and wind effects and a self-controlled up and down motion, intertwined with sudden drops and smooth deceleration.

Visitors heading to booth 2424 at IAAPA Europe Expo 2019 will be preview the City Flyer game, as well as four other new and updated ParadropVR games.

The first ParadropVR City Flyer was installed in July this year at the King Power Mahankhon, Bangkok. The ride is known as the Mahanakhon Sky Rides and enables guests to enjoy an exhilarating VR game while flying around one of the world’s most exciting cities.

Matt Wells, Frontgrid’s CEO, commented on the new virtual reality game.

“Feedback on ParadropVR City Flyer from guests at the King Power Mahanakhon in Bangkok has been fantastic. We can’t wait to give IAAPA Expo Europe attendees an opportunity to try the experience for themselves.

“We’ve had lots of interest from destination visitor attractions – especially sky towers, visitor centres and indoor entertainment centres at tourist sites.   We’re expecting a very busy show at IAAPA Expo Europe, so would encourage anyone who wants to try ParadropVR to get in touch now to book a slot,” Wells commented.