passion for the attractions industry
China Attractions Expo (CAE) is organised by the Chinese Association of Amusement Park and Attractions (CAAPA) since 1990. It is the most established international amusement and attractions exhibition in China. With a prestigious position as the ‘must attend’ event for the industry across Asia, exhibitors and sponsors of China Attractions Expo have always been benefited from the event’s unparalleled reputation gained over the past 32 editions.
L&A is the exclusive official overseas agency of CAAPA to assist CAAPA with promotion and selling the exhibition booths of China Attractions Expo (CAE) on their behalf.
L&A International Ltd was funded by Lily in 2006 and has been in the amusement and attractions industry since then.
The L&A team also set up its business in media platform focused on the exhibition and publication field to bring more Chinese and western suppliers and operators together.
China Association of Amusement Parks and Attractions (CAAPA) was founded in 1987. It is a membership-based non-profit trade organization dedicated to the preservation and prosperity of the Chinese, Asian and even global attractions industry.
CAAPA is subordinated to State-owned Assets Administration Commission and administrated by Ministry of Civil Affairs. CAAPA hosts China Attractions Expo (CAE) including CAE Beijing, CAE Shanghai and conferences that spread successful ideas and practices, providing meaningful experiences for their guests around the world. With the fast-growing attractions marketing in China, CAAPA has played a fundamental role in its kind.
Lily is the founder of L&A International Ltd and also the publisher of Asia Attractions magazine, and has been in the amusement and attractions industry since 2006 after graduating with a master’s degree in tourism management in 2006.
Katie is working in the UK office of L&A to assist Lily to promote the exhibitions and relevant events of CAAPA to the west and lift the status of the show closer to the international standards.
Han is assisting Lily with a new publication – Asia Attractions magazine, which has proven to be a break through for Western companies looking to promote their attractions to the Chinese and Asian market in their own Chinese language.