Holovis, specialists in creating immersive and mixed reality to engage audiences, has developed a social distancing app. The Crowd Solo app is designed to help themed entertainment venues reopen safely following closure due to the COVID-19 pandemic.

The app features a reservation and queue management system with real-time alerts. The purpose of the app is to ensure venues avoid crowd hotspots by providing operators with instant insights into the movement of guests.

Crowd Zero is powered by Holovis DeepSmarts data analytics engine, which visualises the movement of guests. With tracking capability, guests are made aware of social distance metrics from other visitors. Guests are alerted when they get too close to other visitors via audible and vibration feedback.

The app will be free to all single ticket destinations, including theme parks, museums, cultural centres and zoos.

Holovis is looking for feedback from the industry to support further development of the app. As Peter Cliff, creative director at Holovis, says: “We are committed to helping the industry that we love get back on its feet as quickly and as safely as possible. It looks likely that the need for some form of safe crowd management will be around for the foreseeable future meaning attractions and entertainment venues will have to adapt and learn to operate differently in order to give guests peace of mind and confidence to re-visit.

“We believe Crowd Solo could significantly assist with this process, whilst remaining socially responsible whilst creating safe places to visit. Based on informal conversations, our initial concepts have been positively received, so we are now ready to test market appetite more thoroughly. The basic app will be available in the next four to six weeks,” Cliff added.

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