PLAY DISNEY PARKS APP’S NEW AR MICKEY MOUSE MESSAGE

BY GABRIELLE

The Play Disney Parks app is introducing a new feature to reward guests who visit Walt Disney World. The app will send an augmented reality (AR) message starring Mickey Mouse to guests who stay three nights or longer at the resort during 2020.T

The message is sent once the visitors have returned home, and will consist of a special letter thanking them for their visit as well as a QR code that provides access to an special AR animation of Mickey Mouse. The message also unlocks the exclusive ‘Thanks for the Magic’ digital achievement that only visitors staying three nights or longer at the Disney Resort Hotel are eligible for.

The app already includes multiple interactive fun and games for family and friends before and during a visit to the resort, and now offers a ‘magical’ bonus for guests after they have returned home. The app is popular with guests as it also activates physical show effects and lets you play in-queue games and Disney trivia quizzes. Most of the achievements are unlocked by experiencing the rides and visiting special locations around the resort.

The Play Disney Parks mobile app is available in the Apple App Store for iPhone and the Google Play store for Android.