ITALY’S FIRST FARM-THEMED AMUSEMENT PARK SET TO OPEN IN 2019

BY GABRIELLE

Luna Farm, the first farm-themed amusement park in Italy, is due to open in Bologna before the end of the year.

The project is being ran by Zamperla group, which already manages two New York attraction icons, Luna Park in Coney Island and Victorian Gardens in Central Park.

Luna Farm is based on the concept created for FICO Eataly World. The site will offer families a fun experience immersed within a farm setting.

Visitors will be able to enjoy a total of 15 themed attractions, including a suspended monorail where guests can board a chicken, a panoramic mill wheel, and a bull-paddock themed bumper car with interactive projections.

Design specialists Team Park Project created the new indoor theme park, where guests will be able to experience the worldwide debut of augmented and interactive reality solutions for amusement rides developed by Z+, a division of the Zamperla group.

There is also a focus on inclusivity and accessibility at the park, areas that Zamperla group has been focusing on for years, developing attractions that are accessible to people with special needs.

Luna Farm occupies an indoor surface of approx. 6,500sq.m and is an 11 million euro investment.

Alberto Zamperla, president of the Zamperla group, commented on the opening of Luna Farm: “We are proud of this partnership with FICO Eataly World because we share the same mission, i.e. promoting the Italian excellence in the world.

“The nature of this cutting-edge project has led us to take it seriously and invest in this collaboration accordingly. Luna Farm arrives at the second year of FICO as a natural evolution of a project that anticipates future trends: FICO offers innovative answers to the changing needs of consumers, where entertainment plays a key role,” said Zamperla.

Oscar Farinetti, founder of Eataly, stated: “When we thought of FICO, we had in mind a huge playful place for children and their families.

“Luna Farm is the natural evolution of our original project. A place appealing to children with attractions and amusement facilities which reconnect us with our roots and traditions.

“Our cooperation with Zamperla, an Italian excellence in the amusement industry worldwide, underlines once more FICO’s attention to promoting an inclusive and accessible tourism,” Farinetti added.

ZAMPERLA REVEALS PLANS FOR INDOOR AMUSEMENT PARK AT FICO EATALY WORLD

 BY GABRIELLE

Zamperla, a leading Italian designer and manufacturer of theme park rides and attractions, has revealed details about the new indoor amusement park it is building at FICO Eataly World in Bolgona.

The new site is known as Luna Farm, in reference to the traditional name for theme parks in Italian, travelling carnivals, as well as the iconic Luna Park in New York’s Coney Island, which has been operated by Zamperla since 2010.

The 11-million-euro project involves the construction of a 6,500 square meter park, which features 15 rides and attractions, all developed by Zamperla.

These attractions include a panoramic mill wheel, a suspended monorail with chicken gondolas and bull-themed bumper cars, with interactive projections.

A division of Zamperla, Z+, is to debut several interactive reality and augmented experiences at the new amusement park.

Tiziana Primori, CEO of Eataly World, commented on the opening of Luna Farm.

“Luna Farm completes the family experience at FICO. Eataly World is a unique location where you can learn by having fun, and you get to know food from the field to the fork.

“The farm created by Zamperla offers an extraordinary space of games and fantasy,” said Primori.

Luna Farm is due to open before the end of 2019.