Hong Kong based Lai Sun Group has announced the opening of the integrated resort and entertainment hub known as Novotown, located on Hengqin Island in Zhuhai, China.

The newly opened resort combines world-class leisure experiences with state-of-the-art entertainment.

The leading features of Novotown include Lionsgate Entertainment World and National Geographic Ultimate Explorer, which opened in July and September 2019 respectively.

Boasting AR and VR rides and attractions, Lionsgate Entertainment World is hailed as one of the most technology-advanced themed parks in China. The theme park is also home to over 50 attractions centred on Lionsgate’s film franchises.

Asides high-tech rides and attractions, Novotown features a large number of retail and dining brands, and Southern China’s first National Geographic Ultimate Explorer centre, offering guests the opportunity to experience immersive experiences and entertainment.

During the opening ceremony of the resort, Larry Leung, Novotown’s managing director said: “With world-class themed entertainment facilities, Novotown will not only offer more choices for a short getaway within the ‘one-hour lifestyle circle’, but also help to create a ‘one trip, multi-stop’ tourism model within the Greater Bay Area.”

Lionsgate’s first Asian theme park opens in China


Liongate’s first Asian theme park, Lionsgate Entertainment World, opened in Hengqin, China on July 31.

The new theme park is based on movies for older audiences and is aimed at visitors between the ages of 16 and 30 years old.

The ‘vertical theme park’, extends an area of 22,000 square metres and features 25 attractions centred on the several well-known movies, including The Hunger Games, Now You See Me, Twilight, Escape Plan, the Divergent series and Gods of Egypt.

The Hunger Games and Twilight movies are being incorporated into simulators. Gods of Egypt is the focus of a purpose-built indoor virtual reality rollercoaster.

Developed by Hong Kong’s real estate giant, Lai Sun Group, the theme park is located approximately an hour from Hong Kong. Village Roadshow Theme Parks will manage the theme park.

Jenefer Brown, Lionsgate’s SVP, Global Live and Location Based Entertainment, spoke of the new park:

“From escaping the Capitol, to braving the mental and physical challenges of Dauntless, to taking on a newborn vampire army with Jacob and the Wolf Pack, we can’t wait for fans to step into the worlds of their favorite films to create their own authentic adventures.

Selena Magill, general manager of Lionsgate Entertainment World, commented:

“We are proud to bring this iconic attraction to life at Hengqin, Zhuhai. Lionsgate Entertainment World aims to become a multifaceted destination by engaging guests through story-telling and cutting edge technology.

“We expect guests in China and all around the world to enjoy sensational experiences here that they won’t soon forget,” Magill added.