Holodeck VR, leaders in the creation of turn-key large-scale, multiplayer, free-roaming commercial VR attraction systems for the amusement industry, has announced it has changed its name to SPREE Interactive.

The newly named company has also partnered with IAAPA Expo Europe in Paris, to create the Virtual Showroom at the IAAPA Theater.

The Virtual Showroom incorporates SPREE’s patented free-roam VR technology, designed to make optical tracking hardware more accurate and reliable. By making optical tracking hardware more efficient, the VR technology allows manufacturers to showcase their larger attractions away from the trade show floor.

SPREE’s pioneering free-roam VR tracking technology has been integrated into rides and attractions at some of Europe’s most well-known theme parks.

The technology is being lapped up at Europa-Park in Germany, where, in partnership with VR Coaster, it powers the world’s first Roam&Ride attraction.

SPREE’s free-roam tech is also responsible for powering the world’s first VR bumper car attraction, which is located at the Erlebnispark Schloss Thurn amusement park in Nuremberg, Germany.

Jonathan Nowak Delgado, co-founder and managing director of SPREE Interactive, commented on the name change.

“The name SPREE sprung from the evolution of our company and products as we have learned from our experience of rolling out innovative free-roam VR over the past year.

“We listened to our partners at theme parks, family entertainment centers, trampoline parks and other amusement locations, and have focused our product direction to deliver kid-friendly, family-friendly free-roam VR.

“The lighthearted name reflects our mission to provide experiences that demonstrate our core values: Simple. Social. Fun. We look forward to talking to operators and future partners at IAAPA Expo Europe!” Nowark Delgado added.

IAAPA Expo Europe 2019 is taking place in Paris on September 17 – 19.