FORBIDDEN CITY’S LIVE STREAMED GUIDED TOURS ATTRACTS MILLIONS OF VIEWS

BY GABRIELLE


Beijing’s Palace Museum, known as Forbidden City, has been holding a series of guided tours streamed live. The virtual tours have proven popular, attracting millions of views.

The attraction site closed on January 25, as the outbreak of coronavirus led to closures of businesses across China.

As the site remains closed, it is offering remote tours via online streaming to give people who can’t visit the museum some light educational entertainment and to help celebrate the museum’s 600th anniversary.

On April 5 and 6, three tours of Forbidden City were streamed on a number of platforms, including CCTV News and People’s Daily.

Reports show that the live-streamed tours, which took different routes around the Palace Museum, attracted millions of views. The Xinhuanet tour attracted around 34 million views.

The tours involved researchers from the museum acting as tour guides and telling stories and secrets about the ancient site.

The live streaming tours were the first of their kind for Forbidden City.