The Wave, a new inland surf destination near Bristol, is to open in November, Colliers International, specialists in destination development, have announced.

Colliers International, a market leader in the development of surf parks, has provided advice about market viability and business planning services to The Wave.

Matt Hyslop, destination consulting leader at Colliers International, spoke about the new surf park, commenting: “This is innovation in the South West that is right on trend, far beyond the surfing itself.

“The Wave reflects innovative thinking in technology, business model and attitude, and is a perfect fit with modern consumer expectations.”

The Wave will be the second surf park to open in the UK. Inland surf destinations are rising in popularity and typically comprise of a manmade lagoon, which creates a consistent and reliable surfing environment, so that surf lessons, events and parties can be held all year round.

“While the principles are very similar to other surf parks, The Wave is really quite a different proposition,” Hyslop continued.

“It is the first destination in the northern hemisphere to offer Wavegarden Cove wave-making technology. This promises a lot of high-quality waves, for all abilities.

“The lagoon provides up 1,000 waves of varying sizes and shapes an hour – around one wave every 10 seconds. Heights start at 50cm and peak at 1.8m, providing sport for all ability ranges from first-timers to Olympic hopefuls,” Hyslop added.