Universal Beijing Resort remains on target to open in 2021 despite the attractions industry to be temporarily put on hold due to the outbreak of coronavirus.

Tom Mehrmann, Universal Beijing Resort’s general manager, believes there will be a positive outcome on the horizon.

In January 2020, Universal Beijing Resort announced that construction was about halfway completed and would finish in 2020. Despite taking the recommended preventative measures to protect the health and safety of employees, the site is still on track for a grand opening in 2021.

Talking to the Global Association for the Attractions Industry (IAAPA), Menrmann said: “We have full confidence in global tourism markets and the theme park industry. We firmly believe that only through close-knit cooperation can the whole industry fight through the hard time and emerge stronger as a result.

“Construction of Universal Beijing Resort has resumed and is progressing smoothly, undergoing guidance from related government authorities and with their support. Our rides, shows, attractions, and other facilities are now under installation and testing, Merhmann added.



Magic Memories, specialists in creating and distributing personalised content for the attractions industry, has announced the launch of a mobile platform designed to enhance the digital guest experience.

The MyMemories platform will help increase engagement and revenue streams for the attraction resorts.

Research shows that a staggering 83% of customers deem sharing photos of memorable experiences on social media important. MyMemories is aimed at catering for the high demand for sharing digital content on social media when consumers visit attraction sites.

This seamless and intuitive user experience platform provides guests with an option to buy and share memories via their mobile phone by simply scanning their QR code. Guests can purchase and share digital memories either at the attraction site or via their mobile phone, meaning they are not limited to on-site transactions only.

As Magic Memories says:

“With the majority of people now wanting access to their memories via their mobile, it was important for us to be at the forefront of this trend. We have been investing heavily in new products and technologies to create a platform that met the needs of guests, today and into the future.

“This means our partners can now meaningfully engage with guests before, during and long after they have left which is something they haven’t been able to do before. The platform will continue to open up a wide range of opportunities and channels for our attraction partners, including higher commercial outcomes, increased guest engagement and significant social sharing,” the digital content experts added.