accesso, an award-winning provider of technology for attraction operators, has formed a strategic agreement with ITV Broadcast, to implement a ticketing suite known as accesso Passport.

The suite provides a number of interactive experiences to connect ITV’s experiences and tours with prospective customers around the world.

The accesso Passport ticketing suite will be available across ITV’s Coronation Street The Tour and the Daytime Studios Tour, as well as a new attraction opening in Manchester.

The innovative ticketing suite will enable ITV to manage transactions seamlessly and simultaneously build customer loyalty via a wealth of intuitive membership tools.

Designed to drive revenue, the ticketing suite provides easy up-sell, cross-sell and quick-sell prompts while helping guests seamlessly plan their visits to ITV tours and attractions.

James Penfold, ITV controller of partnerships, commented on the new partnership with accesso: “In accesso, we’ve found an essential platform for our ticketing and distribution operations, which are crucial to both our company’s success and the full satisfaction of our valued guests.

“With their worldwide client base and team’s dedication to client services, we are incredibly excited for all the benefits this partnership promises,” Penfold added.

Steve Brown, accesso CEO said: “ITV Broadcast is an industry icon that brings its guests’ dreams to life each and every day, both through its rich programming and unique behind-the-scenes experiences.

“We are proud to partner with such a forward-thinking company, helping open doors to even more passionate fans and supporting ITV’s continued dedication to excellence in entertainment,” continued Brown.

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