Cedar Fair, a leader in regional waterparks, amusement parks and immersive entertainment, has announced 2019 was an extremely successful year for company, reporting record attendance and revenue results.
Net revenues in 2019 reached $1.47 billion, a 9% increase on 2018. The rise in revenue has been attributed to a 5% increase in attendance, equating to a record 27.9 million guests.
Significant gains in attendance can also be credited to a record performance at Cedar Fair from July until October, as well as a highly successful season pass program.
Richard Zimmerman, president and CEO of Cedar Fair, commented on the company’s successful year.
“We are extremely pleased with our 2019 season, which was the most successful year in Cedar Fair’s history.
“The initiatives within our long-range strategic plan, which focused on broadening the guest experience through more immersive attractions and entertainment, are clearly resonating in our markets.
“The successful execution of these initiatives by our talented park teams, and the early contributions from the newly acquired Schlitterbahn waterparks, combined to produce our record results in 2019,” Zimmerman continued.