Hong Kong based Lai Sun Group has announced the opening of the integrated resort and entertainment hub known as Novotown, located on Hengqin Island in Zhuhai, China.

The newly opened resort combines world-class leisure experiences with state-of-the-art entertainment.

The leading features of Novotown include Lionsgate Entertainment World and National Geographic Ultimate Explorer, which opened in July and September 2019 respectively.

Boasting AR and VR rides and attractions, Lionsgate Entertainment World is hailed as one of the most technology-advanced themed parks in China. The theme park is also home to over 50 attractions centred on Lionsgate’s film franchises.

Asides high-tech rides and attractions, Novotown features a large number of retail and dining brands, and Southern China’s first National Geographic Ultimate Explorer centre, offering guests the opportunity to experience immersive experiences and entertainment.

During the opening ceremony of the resort, Larry Leung, Novotown’s managing director said: “With world-class themed entertainment facilities, Novotown will not only offer more choices for a short getaway within the ‘one-hour lifestyle circle’, but also help to create a ‘one trip, multi-stop’ tourism model within the Greater Bay Area.”

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