BY GABRIELLE

SlotZilla, the slot-inspired zipline attraction in Las Vegas, has teamed up with Magic Memories, specialists in creating personalised content for the attractions industry, to capture attraction-goers in full swing as they whizz down the zipline located above the Fremont Street Experience in downtown Las Vegas.

SlotZilla is the largest slot machine-inspired zipline attraction in the world. The popular attraction features many Las Vegas icons, including a martini glass, an oversized dice, pink flamingos and coins.

Working alongside Magic Memories, SlotZilla can provide guests with a variety of images and video content so they can fondly relive their zipline adventure like never before.

Dynamic images are captured on the Magic Memories’ Skycam experience, which is located at the entrance to the zipline entrance, while the company’s automated capture technology takes videos of guests throughout the ride.

Using new touchscreen kiosks, guests can have easy access to their fun-filled memories. The images can be stored and instantly shared on social media on mobile phones via the Magic Memories’ mobile platform, MyMemories.

Visitors can purchase additional ticket packages when going on SlotZilla, which include their digital photos, automated video products, or both.

Mike Weber, Magic Memories vice president of sales in North America, commented: “SlotZilla is a completely unique and thrilling attraction that allows guests to see downtown Las Vegas like never before. With so many great photo opportunities throughout the attraction, there was a clear opportunity to further enhance the customer experience to ensure guests get access to images and videos they wouldn’t be able to capture themselves.

“By thoroughly understanding Slotzilla’s goals for the guest experience, plus for the brand, we are able to create content that will really surprise and delight guests. Getting this mix right, along with new ticketing initiatives will enable much higher guest participation, increased sharing of the Slotzilla brand through social channels and the ability to create new revenue streams that we were previously unable to unlock,” Weber continued.

Patrick Hughes, president and CEO of Fremont Street Experience, said: “By partnering with Magic Memories, we will be able to provide keepsakes as unique as our attraction. We’re especially excited by MyMemories, the Magic Memories mobile platform, as it will allow our guests the chance to instantly share their experience with friends and family.”

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