BY GABRIELLE

Aardman, the multi award-winning animation studio and storyteller, has announced a new concept for the theme park industry. The concept will be delivered in partnership with P&P Projects, the Netherlands-based attraction design and turnkey solution specialists.

The project is inspired by the fishermen of the Li River, ‘A Fish Tale,’ and tells a humorous and dramatic coming-of-age adventure of a determined young fisher-boy, and his playful cormorant sidekick.

As the two characters try and catch their first ever fish together, their inexperience and naivety prevail, with potentially calamitous consequences. However, through persistence and determination, the couple manage to land the catch of their dreams.

This heart-warming family tale is directed by Aardman’s Darren Dubicki. Developed by P&P Projects, ‘A Fish Tale’ is designed to be incorporated into amusement parks, to potentially be used on dark rides or for 4D cinema experiences.

Ngaio Harding-Hill, head of attractions and live experiences at Aardman, comments: “Aardman is delighted to be developing so many exciting projects for global theme parks and attractions and to be working with some of the most renowned partners and experts in the industry.”

‘A Fish Tale’ is being showcased at this year’s IAAPA Expo in Orlando, where visitors will have the chance to talk to Ngaio Harding-Hill to discuss Aardman’s projects.

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