Yes, you did read the title correctly!

Legoland New York Resort, Holovis and ETF Ride Systems are to unveil the world’s first attraction experience, which features technology that turns riders into Lego minifigures.

Named the Lego Factory Adventure ride, the new attraction is to be revealed at IAAPA Expo in Orlando on November 19.

It will be the first ride in the world to feature Holovis’ proprietary HoloTrac technology, which enables visitors to view themselves transformed into Lego minifigures.

The Legoland New York resort is due to host its Grand Opening event on July 4, 2020, which will be home to the ground-breaking new attraction.

Attendees visiting IAAPA Expo Orlando will be able to receive exclusive demonstrations of this revolutionary technology and listen to keynote speakers talking about Legoland New York Resort’s Lego Factory Adventure ride.

Attendees will have the opportunity to speak to Julie Estrada, head of public relations North America at Merlin Entertainments, Stuart Hetherington, CEO of Holovis, and Ruud Koppens, CEO of ETF Ride Systems.

All three companies have collaborated to develop the highly awaited Lego Factory Adventure ride.

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