Luna Farm, the first farm-themed amusement park in Italy, is due to open in Bologna before the end of the year.
The project is being ran by Zamperla group, which already manages two New York attraction icons, Luna Park in Coney Island and Victorian Gardens in Central Park.
Luna Farm is based on the concept created for FICO Eataly World. The site will offer families a fun experience immersed within a farm setting.
Visitors will be able to enjoy a total of 15 themed attractions, including a suspended monorail where guests can board a chicken, a panoramic mill wheel, and a bull-paddock themed bumper car with interactive projections.
Design specialists Team Park Project created the new indoor theme park, where guests will be able to experience the worldwide debut of augmented and interactive reality solutions for amusement rides developed by Z+, a division of the Zamperla group.
There is also a focus on inclusivity and accessibility at the park, areas that Zamperla group has been focusing on for years, developing attractions that are accessible to people with special needs.
Luna Farm occupies an indoor surface of approx. 6,500sq.m and is an 11 million euro investment.
Alberto Zamperla, president of the Zamperla group, commented on the opening of Luna Farm: “We are proud of this partnership with FICO Eataly World because we share the same mission, i.e. promoting the Italian excellence in the world.
“The nature of this cutting-edge project has led us to take it seriously and invest in this collaboration accordingly. Luna Farm arrives at the second year of FICO as a natural evolution of a project that anticipates future trends: FICO offers innovative answers to the changing needs of consumers, where entertainment plays a key role,” said Zamperla.
Oscar Farinetti, founder of Eataly, stated: “When we thought of FICO, we had in mind a huge playful place for children and their families.
“Luna Farm is the natural evolution of our original project. A place appealing to children with attractions and amusement facilities which reconnect us with our roots and traditions.
“Our cooperation with Zamperla, an Italian excellence in the amusement industry worldwide, underlines once more FICO’s attention to promoting an inclusive and accessible tourism,” Farinetti added.