Jora Vision, a leader in the design and production of themed attractions, is to create an interactive experience for the Chengdu Giant Panda Breeding Research Base in China.

The interactive museum will be designed to offer guests an immersive experience, as they learn about the giant panda, the creature’s vulnerabilities and the work that is carried out at the Chengdu base.

The Europe-based Jora Vision has more than 25 years’ experience in designing and building for the themed attraction industry. The company was commissioned for the project by a jury of experts, who analysed designs from across the globe.

Jora Vision’s winning design featured a walkthrough experience, which tracks a comprehensive storyline and is suitable for all ages of visitors.

One challenge of the project is to develop a design that will cater for the millions of visitors the new interactive museum expects to attract each year.

Spatial immersive theming, interactive displays and digital guidance solutions will be key features of the immersive museum, designed to spread the word of the important work being carried out at the Chengdu Giant Panda Breeding Research Centre.

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