BY GABRIELLE
DXB Entertainments, operator of Dubai parks and resorts, has announced mixed results for the first half of 2019.
During Q2, visitor numbers were up five per cent but had dropped slightly overall in H1. In Q2, the number of visits to Dubai parks and resorts increased by 641,000 compared to the second quarter in 2018. However, overall in the first half of 2019, DXB Entertainments’ visitor numbers experienced a drop from 1.46 million in 2018 to 1.4 million.
40 per cent of total visitation came from international guests staying at the resorts’ Lapita Hotel, indicating an increase in occupation to 63 per cent, a notable rise compared to the first half of 2018’s 55 per cent.
In June 2019, Dubai’s largest integrated theme park resort opened its second onsite hotel, the 579-room Rove at the Park Hotel. The new accommodation is part of the company’s drive to have more than 1,300 rooms available for guests by the second half of 2020.
DXB Entertainments’ CEO and managing director, Mohamed Almulla, commented on the mixed results so far for 2019.
“We increased international visitation to 40 per cent of the total visitor mix during the first half of the year, in line with our strategy to drive growth through targeting tourists.
“The ability for international visitors to stay at our destination as part of a bundled hotel package deal is becoming increasingly important, as evidence by the steady growth in occupancy at Lapita,” Almulla added.
