Merlin Entertainments is reigniting its partnership with Coca-Cola Great Britain, to offer consumers incentives into some of Britain’s best-loved family attractions in return for their used plastic bottles.
The initiative follows the success of the scheme which launched last year. Visitors can enjoy 50% off entry prices into leading UK attractions in exchange for their used plastic bottles.
23 ‘reverse vending’ machines are now installed at 30 of Merlin Entertainments’ top attraction sites, enabling visitors to recycle 500ml plastic bottles in exchange of a 50% off entry voucher.
Amongst the participating resorts are Alton Towers, Thorpe Park, Chessington World of Adventures and Legoland Windsor Resort.
Warwick Castle and Sea Life Blackpool are also taking part in the recycling scheme.
Sandra Hazel, head of Force for Good at Merlin Entertainments, commented on the return of the recycling programme:
“We are delighted to extend this initiative after great success in 2019. We care about recycling and know that our customers do too. This partnership is a great way to work together to protect our planet and is just one of the initiatives we are invested in to increase recycling at our attractions.”
Kris Robbens, marketing director at Coca-Cola Great Britain said:
“Recycling doesn’t need to be boring and we want to reward and recognise people for doing the right thing and making it easier to recycle on the go. This is just one of the steps we’re taking to ensure our packaging is as sustainable as possible and making it easier for people to recycle”
The reverse vending machines will available at the leading resorts until October 17, 2019.