Gardaland Resort in Italy has announced it is to open the first entirely Lego themed waterpark in Europe.
The Legoland Waterpark is geared towards Lego-loving families with children aged two to 12. The park will be centred on providing the values the Lego brand upholds, including magic, adventure, fun, quality, creativity, imagination and learning.
Aldo Maria Vigevani, CEO of Gardaland, made the announcement, stating:
“The first Legoland waterpark in Europe will be built inside Gardaland Resort and it will also be the first in the world inside a theme park not Legoland branded.”
The Lego brand needs little introduction. What is now one of the leading manufacturers of play materials in the world, was founded in Denmark in 1932. Today, approximately 70 billion Lego elements are sold every year.
Paolo Lazzarin, general manager of Lego Italia, commented:
“This is great news. We are really proud and I’m certain that the Park will fill the young and adult builders who passionately follow the brick with joy.
“The Lego brand is renowned globally and will undoubtedly contribute to strengthening Gardaland Resort’s position as a major European tourist destination, as well as confirming it as a top player for family entertainment.”